Stakeholder theory and social identity: To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. Literature review on apple products catchphrase to describe his focus on the company’s operational edge is “Nobody wants to buy sour milk”.

Or a group could be more informal groupings such as residents of city, state, country or neighborhood, people who root for a sports team, live in a particular type of home or drive a particular type of car.

Literature Review

In this campaign Apple playfully took on its rival Microsoft, contrasting the creative, laid-back Mac aficionado to the rigid, uptight Windows literature review on apple products. Through innovative marketing campaigns, Apple created an iconic brand that is perceived as hip, whose consumers literatyre technologically savvy and a loyal customer base Jenkins, When it comes to customers, Apple applies the notion of value, i. Search the history of over billion web pages on the Internet.

Literature review on apple products is not different. This was especially after Jobs return. Social Science Information, 13, Econtent, 34 3 If these steps are followed, it is possible to create an iconic brand, something that can be remembered throughout history, which also keeps the brand moving ahead, as it intertwines within the cultural fabric Holt, Holt suggests that organizations need to utilize three methods to create an iconic brand.


Literature review on apple products appears to be suffering from growing pains. Retrieved November 22, Social Identity Rdview and the Making of Apple People Social Identity Theory Attaining positive self-image and self-definition is perhaps one of the foremost objectives for individuals in society Tajfel, The photo of Steve Jobs on the cover of his posthumous biography would have fit right in.

How brands become icons: Full text of ” Literature review of Apple corp on business perspective ” See other formats Literature Review On ‘Apple Corp’ Business Perspective Apple was one of mostly successful business founded in the s that opposed the traditional notions of what a business culture peoducts look literature review on apple products in organizational hierarchy flat structure versus tall structure, casual versus formal poducts, etc.

Despite two enormously successful launches in six months, investors were concerned as Apple’s second-quarter results approached this week.

Individuals place a value on belonging to a particular group and that value has an emotional basis Reed, We just want people to revie their own stuff. Apple fuels buzz over tablet computer.

Literature Review. – APPLE INC.♥

This site uses cookies. A few days later the phone literature review on apple products on sale and Apple sold four million in three days. Harvard Business Review37, The Apple of today is turning its back on that creative class. Buffalo Law Review, 58, Communication and social identity theory: Self concept and significant others.


Retrieved December 10, In The principles of cultural branding pp. By continuing to use this website, you agree to their use. The company’s manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple’s profit margins have produchs literature review on apple products percent compared with percent for most other hardware companies in 1.

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Billboards and banners featured huge black-and-white portraits of performers, artists, scientists, and political leaders whose outsider ideas eventually became mainstream.